Dubai, United Arab Emirates

Audio. Lighting. Video. Rigging.

ALVRT is the parent company of a focused portfolio of businesses in audio, lighting, video, rigging and related technologies. Our businesses supply the rental houses, production companies and systems integrators working across live entertainment and Pro AV.

View the companies
03

Operating companies

30+

Global brands represented

20km²

Warehousing & facilities

Dubai

Group headquarters, UAE

01 — The Group Dubai, UAE

One group. Three Companies. A single industry.

ALVRT brings together three companies working in audio, lighting, video, rigging and the technologies around them — across distribution, manufacturing and specialist supply.

Our companies serve two closely related worlds. On one side, live entertainment: touring, festivals, theatre, concerts and the rental houses and production companies behind them. On the other, Pro AV: permanent installations in venues, auditoriums, houses of worship, stadiums, corporate spaces, broadcast facilities and hospitality. The same technologies, the same engineering discipline, different timelines.

The businesses we hold are established operators with real track records in their fields. The group exists to give them capital, shared infrastructure and the scale to compete well beyond the markets where they started.

Where most groups diversify away from their core, ALVRT concentrates. Depth in one industry compounds: brand relationships built over years, inventory held close to the customer rather than promised from abroad, and in-house engineers who understand the equipment because they specify, build and repair it themselves. It is a model that travels.

02 — Portfolio 03 companies

A portfolio built around live production and AV integration.

01

Procom
Middle East

Pro AV & entertainment technology supply
procom-me.com

A leading supplier of audio, lighting, video, rigging, staging and effects technology — serving live event production companies and rental houses on one side, and systems integrators delivering permanent Pro AV installations on the other. Operating from a head office with more than 10,000 m² of warehousing, showroom, demo space and training facilities, Procom holds local inventory of industry-standard brands so customers get equipment when a project needs it — not months later.

Beyond supply, the company runs an in-house technical design team, a dedicated service centre network and a training programme in entertainment technology disciplines.

30+ BrandsTechnical designService centresTraining centre
02

Power
Distros

Power distribution manufacturing
power-distros.com

A Dubai-based manufacturer of portable power distribution systems, designing and building distribution boxes, stage boxes, hoist controllers and cable solutions to specification. Products are engineered for environments where power has to be deployed quickly and behave predictably — touring and festival production, permanent venue installation, data centre commissioning, marine and site infrastructure.

Manufacturing in-house shortens lead times and makes genuine customisation viable: a distro can be built around a client's connector standard, phase configuration and metering requirements rather than sourced off a catalogue. Products ship worldwide.

63A – 400AIEC 61439BS 7909 / 7671Worldwide shipping
03

7Hertz

High-end professional audio
7hertz.net

Founded in 2009, a pro audio distribution enterprise specialising in high-end audio solutions — distribution and supply, bespoke system design, consultancy and technical support. As DiGiCo's distributor for the Middle East and Gulf, the company's equipment sits behind arenas, festivals, opera houses and broadcast facilities.

7Hertz works across live production, rental, broadcast and system integration, and runs a continuing programme of manufacturer-led masterclasses for engineers.

DiGiCo ME & GulfDPA · EM AcousticsSystem designBroadcast & integration
03 — Capabilities Group-wide

What the group does, end to end.

01

Distribution & supply

Exclusive and authorised representation of global manufacturers, with locally held inventory, regional compliance expertise and consolidated logistics.

02

Manufacturing

In-region design and build of power distribution hardware to international standards, including bespoke configurations that off-the-shelf products cannot meet.

03

System design

Technical design teams that translate a client's brief into a specified, feasible system — acoustic, lighting, video, rigging and power.

04

Service & maintenance

Manufacturer-authorised service centres, extended warranties, on-site support and annual maintenance contracts across the installed base.

05

Training & education

Certification courses and manufacturer-led masterclasses that raise the technical standard of the engineers and operators our customers employ.

06

Partnership & market entry

A route to market for international manufacturers: distribution reach, regulatory navigation and a dedicated commercial team acting as an extension of the brand.

04 — Approach Operator, not owner

How we hold and build businesses.

We are involved where it adds value and out of the way where it does not.

01

Operating independence

Each company keeps its own brand, leadership and customer relationships. Market credibility is earned by the operating business, and we do not dilute it by absorbing it into a group identity.

02

Shared infrastructure

Logistics, finance, service capability and technical knowledge are pooled where scale genuinely helps — so a smaller company gets capabilities it could not fund alone.

03

Long-term ownership

We hold businesses to build them. Decisions are made against a horizon measured in decades, which is what allows us to invest in inventory, facilities and people ahead of demand.

05 — Growth Built on operators

Depth before geography.

Dubai is where we are based. It is not where our companies stop.

01

Built on operators, not concepts

Every company in the group arrived with customers, manufacturer relationships and engineers who have delivered real projects. We give proven businesses a structure to scale from.

02

Dubai as a base, not a boundary

We are headquartered in Dubai because it is one of the best-connected logistics and trade hubs in the world — the right place to hold inventory, manufacture and ship. The customers we serve are wherever live production and Pro AV work exists.

03

Capability before territory

We add capability before we add geography. Manufacturing, service, design and training were built out so that when the group expands, it arrives somewhere with something to offer — not just a sales office and a catalogue.

04

Open to what comes next

We are actively looking — at manufacturers seeking a partner, at businesses that would be stronger inside a group, and at people who want to build something rather than join something finished.

06 — Careers Open application

Build the group with us.

We hire people who are good at something specific and curious about the rest.

Working here means fewer layers, wider remits and work that is visibly yours. Whether you are an engineer who wants to specify systems rather than just sell them, or a commercial operator who would rather build a market than manage one, we would like to see your CV.

We accept open applications year-round across every company in the group. If there is no advertised role that fits, send it anyway — we keep good CVs on file and come back to them.

Technical & systems engineeringOngoing
Sales & business developmentOngoing
Operations & logisticsOngoing
Service, repair & supportOngoing
Finance, marketing & adminOngoing

We read every application. If your background fits something we're building, you'll hear from us — and if not now, we keep CVs on file.

07 — Contact GMT+4

Manufacturers, clients, engineers — talk to us.

info@alvrt.com
Headquarters
Dubai, United Arab Emirates Group office & operations
Careers
Submit your CV Open applications, all companies
Companies
Procom · Power Distros · 7Hertz